I use this rub for smoked pulled pork. It is also good on smoked turkey.
A balanced spice rub delivers deep mahogany color, a distinct aromatic bark, and savory heat that penetrates the exterior fat layer of large cuts. Coarse kosher salt dissolves slowly into the meat surface during a prolonged rest, drawing out moisture initially before dissolving back into the protein matrix to season the interior effectively. Ground black pepper provides pungent bite, while paprika supplies both mild earthy sweetness and the necessary pigments for browning under heat. Apply the blend uniformly across the meat at least 30 minutes before cooking to allow surface moisture to dissolve the granules into a cohesive paste.
Modifying the foundational components alters both flavor profile and how the crust develops during long smoking sessions. White sugar or raw turbinado sugar caramelizes readily at temperatures above 320 degrees Fahrenheit, creating a crisp exterior crust. Brown sugar introduces moisture and molasses notes through its inherent water content, though excessive amounts can burn prematurely if smoker temperatures exceed 275 degrees Fahrenheit. When substituting ground sage, measure carefully because its distinct herbal intensity can easily overpower the cumin and chili powder. Store any remaining unused dry blend in an airtight glass container kept in a cool, dark cupboard for up to six months.